{"id":16744,"date":"2020-11-25T19:23:00","date_gmt":"2020-11-25T17:23:00","guid":{"rendered":"https:\/\/minaretproject.com\/?p=16744"},"modified":"2020-12-21T14:58:53","modified_gmt":"2020-12-21T12:58:53","slug":"socio-economic-success-story-in-mumia-al-karak","status":"publish","type":"post","link":"https:\/\/minaretproject.com\/socio-economic-success-story-in-mumia-al-karak\/","title":{"rendered":"Socio-economic Success Story in Mumia, Al-Karak"},"content":{"rendered":"\n<p>An eco-tourism hub was established in the Mumia area near the Karak valley; the centre\u2019s purpose is to manage tourists and serve them by providing lodging, hiking services, and dining through organic and homemade products focusing on the dairy products Al-Karak is known for such as Jameed, &amp; Ghee, as well as seasonal fruits from the valley. The centre will serve the ecosystem in Al-Karak valley by managing the number of tourists and their hikes, encouraging and supporting projects that are related to the environment, tourism, handicrafts, and local heritage. The center aims at protecting the natural heritage in Al-Karak Valley region, and fighting unemployment by creating job opportunities through the organization\u2019s activities and by attracting tourists to the Karak area through the center.<\/p>\n\n\n\n<h2><strong>Launching of Ecotourism Hub<\/strong><\/h2>\n\n\n\n<p>MINARET inaugurated the Visitor\u2019s Center (Ecotourism Hub) managed by the Mumia Organization and is now fully operational and started attracting tourists to enjoy the different services and practice hiking in Al Karak Valley.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"667\" height=\"501\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-1.jpg\" alt=\"\" data-id=\"16747\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-1.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-1\/\" class=\"wp-image-16747\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-1.jpg 667w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-1-480x361.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 667px, 100vw\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"682\" height=\"511\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-2.jpg\" alt=\"\" data-id=\"16748\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-2.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-2\/\" class=\"wp-image-16748\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-2.jpg 682w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-2-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 682px, 100vw\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>The construction and renovation of the visitors\u2019 center in Al-Karak included:<\/p>\n\n\n\n<ul><li>Lodging, Restaurant, meeting\/training hall, Kitchen, Terraces and outdoor camping area, Restrooms<\/li><li>Procured all necessary items for operation; rappelling gear, bedding, kitchen utensils, etc\u2026<\/li><li><span>Conducted training in canyoneering and awarded international certifications to 4 staff members.<\/span><\/li><li>Conducted training for the Manshiyeh Women\u2019s Organization.<\/li><li>Provided necessary equipment for the operation of the Manshiyeh Women\u2019s Organization.<\/li><li>Collaborated with local women to create local experiences for visitors upon request.<\/li><li>Collaborated with local women to produce products for the nature shop in the center.<\/li><\/ul>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-3 wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"492\" height=\"788\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-3.jpg\" alt=\"\" data-id=\"16749\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-3.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-3\/\" class=\"wp-image-16749\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-3.jpg 492w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-3-480x769.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 492px, 100vw\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"556\" height=\"893\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-4.jpg\" alt=\"\" data-id=\"16750\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-4.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-4\/\" class=\"wp-image-16750\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-4.jpg 556w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-4-480x771.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 556px, 100vw\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2><strong>Launching of Nature Shop<\/strong><\/h2>\n\n\n\n<p>Mumia Falls Cooperative Organization also launched the Nature Shop inside the Visitors&#8217; Center; that sells organic and home-made products supplied by local women of Mumia, like Jameed and the Moringa tea that is rich in its nutritional, health and medical benefits.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-5 wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"364\" height=\"545\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-5.jpg\" alt=\"\" data-id=\"16751\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-5.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-5\/\" class=\"wp-image-16751\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-5.jpg 364w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-5-200x300.jpg 200w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"363\" height=\"544\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-6.jpg\" alt=\"\" data-id=\"16752\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-6.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-6\/\" class=\"wp-image-16752\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-6.jpg 363w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-6-200x300.jpg 200w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2><a><strong>Adding Mumia Eco-Tourism Center in Al-Karak on the Jordan Trail<\/strong><\/a><strong><\/strong><\/h2>\n\n\n\n<p>Mumia Eco-Tourism Center in Al-Karak, managed by the Mumia Falls Cooperative Organization, is now added as a side trail of the Jordan Trail under Region 4.<\/p>\n\n\n\n<p>This step was essential in building the capacities of the center in the eco-tourism sector as this will support MINARET\u2019s other efforts in the marketing training and will bring more visitors to the center to experience MINARET\u2019s successful socio-economic activity.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-7 wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"931\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-7.jpg\" alt=\"\" data-id=\"16753\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-7.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-7\/\" class=\"wp-image-16753\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-7.jpg 624w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-7-480x716.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 624px, 100vw\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"709\" height=\"1024\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-8-709x1024.jpg\" alt=\"\" data-id=\"16754\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-8.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-8\/\" class=\"wp-image-16754\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-8-709x1024.jpg 709w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-8-480x693.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 709px, 100vw\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-9 wp-block-gallery columns-2\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"213\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-9-300x213.jpg\" alt=\"\" data-id=\"16755\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-9.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-9\/\" class=\"wp-image-16755\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"212\" height=\"300\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-10-212x300.jpg\" alt=\"\" data-id=\"16756\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-10.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-10\/\" class=\"wp-image-16756\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-10-212x300.jpg 212w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-10.jpg 359w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\"><em>Street signs are installed on the roads leading to the center<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><a><strong>Canyoneering Training in Mumia, Al-Karak in October 2020<\/strong><\/a><strong><\/strong><\/h2>\n\n\n\n<p>As part of rescue and safety training programs to Mumia Eco-Tourism Center in Al-Karak, MINARET provided Canyoneer\/Canyon Guide training for Mumia Falls to ensure that Mumia staff will follow the best available safety measures when they deliver hiking and rappelling services to visitors.<\/p>\n\n\n\n<p>The canyon guide training took place at Mumia falls\/Wadi Al karak. Seven days of training were<\/p>\n\n\n\n<p>executed (2 days of theoretical training &amp; 5 days of practical training) by iBIX CLIMBING; the only entity in Jordan qualified to deliver Canyoneer training with an internationally recognized certificate.<\/p>\n\n\n\n<p>4 meters artificial wall was bolted using artificial anchors in order to train the trainees on basics climbing and abseiling techniques in the first 2 days of practical training before going to the canyon.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-11 wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-11-1024x768.jpg\" alt=\"\" data-id=\"16757\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-11.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-11\/\" class=\"wp-image-16757\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-11-1024x768.jpg 1024w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-11-980x735.jpg 980w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-11-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-12.jpg\" alt=\"\" data-id=\"16758\" data-full-url=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-12.jpg\" data-link=\"https:\/\/minaretproject.com\/mumia-falls-img-12\/\" class=\"wp-image-16758\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-12.jpg 1024w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-12-980x735.jpg 980w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-12-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2>Marketing and <strong>Media Campaign to promote Mumia<\/strong><\/h2>\n\n\n\n<p>The Horizons team connected Mumia to tourism operators that cater to local tourists in Jordan such as Jannah.jo, this is being done with the help of connections from Viavii.<\/p>\n\n\n\n<p>The marketing campaign also included:<\/p>\n\n\n\n<ul id=\"block-3cef1042-4f18-4b19-a65a-4aa3a2785d22\"><li>Conducted trainings in marketing, packaging, ecotourism, and gender mainstreaming.<\/li><li>Created marketing and business plan.<\/li><li>Created social media pages for outreach.<\/li><li>Connected the center to local\/national tour operators.<\/li><li>Created an advertisement for the center that has received significant recognition and admiration.<\/li><\/ul>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-13.jpg\" alt=\"\" class=\"wp-image-16759\" width=\"500\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-13.jpg 845w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-13-480x273.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 845px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><em><a href=\"https:\/\/minaretproject.com\/videos\/\" style=\"color: #545454;text-decoration: underline\" data-type=\"URL\" data-id=\"https:\/\/minaretproject.com\/videos\/\">The Mumia video published at the end of June 2020<\/a><\/em><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-15.jpg\" alt=\"\" class=\"wp-image-16761\" width=\"500\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-15.jpg 984w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-15-980x653.jpg 980w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-15-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 984px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\"><em>Tourism operators\u2019 newsletter sent to local tour operators<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-14.jpg\" alt=\"\" class=\"wp-image-16760\" width=\"500\" srcset=\"https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-14.jpg 1009w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-14-980x632.jpg 980w, https:\/\/minaretproject.com\/wp-content\/uploads\/2020\/11\/mumia-falls-img-14-480x310.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1009px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><em>Mumia Newsletter displayed on JITOA\u2019s website for local tourism operators in Jordan.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An eco-tourism hub was established in the Mumia area near the Karak valley; the centre\u2019s purpose is to manage tourists and serve them by providing lodging, hiking services, and dining through organic and homemade products focusing on the dairy products Al-Karak is known for such as Jameed, &amp; Ghee, as well as seasonal fruits from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/minaretproject.com\/wp-json\/wp\/v2\/posts\/16744"}],"collection":[{"href":"https:\/\/minaretproject.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minaretproject.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minaretproject.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/minaretproject.com\/wp-json\/wp\/v2\/comments?post=16744"}],"version-history":[{"count":0,"href":"https:\/\/minaretproject.com\/wp-json\/wp\/v2\/posts\/16744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minaretproject.com\/wp-json\/wp\/v2\/media\/16746"}],"wp:attachment":[{"href":"https:\/\/minaretproject.com\/wp-json\/wp\/v2\/media?parent=16744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minaretproject.com\/wp-json\/wp\/v2\/categories?post=16744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minaretproject.com\/wp-json\/wp\/v2\/tags?post=16744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}